“We used to march in the streets; now we run for a cure.” Barbara Ehrenreich, author and social critic.
PINK RIBBONS, INC. is directed by acclaimed filmmaker Léa Pool, and produced and executive produced by Ravida Din for the National Film Board of Canada. The film recently celebrated its World Premiere at TIFF, where it was named one of the TOP 10 Films. It opens in Canadian theatres on February 3, 2012.
"a stunning documentary" … "eloquent and alarming" - Brian D Johnson, Maclean's
"this intriguing doc [that] will have you talking long after the lights come up." - Linda Barnard, Toronto Star
"there are plenty of women who'll want to see it. And they'll be seeing red, not pink." - John Anderson, Variety
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Pink Ribbons, Inc
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PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
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