Laurel Anderson, Producer/Marketing - A seasoned transmedia producer and communications expert, Laurel is an insightful business and media strategist, team leader and marketing expert with over 25 years of experience in guiding businesses toward success. She consistently proves herself to be highly skilled in strategic communications, marketing and public relations planning supported by in-depth research and creative thinking. As her extensive client list proves, she brings a special talent for providing integrative cross-platform media solutions that use the full potential of print, social media, radio, television and campaign planning. Her passions have led her to focus on the fields of environmental protection, green business, humane care protection and healthcare with a significant commitment to the mission & purpose statements of non-profits.
Before founding L A N D Marketing & Media, Laurel was president of Photosynthesis, an award-winning Boston-based firm offering a robust package of marketing and creative services to corporations and nonprofits, design firms and advertising agencies, television production companies, publishers and museums. During this time, she worked with the internationally recognized commercial production company Don Guy & Associates, effectively redefining identity and regaining market share by establishing a new marketing protocol that tripled revenue within two years
After relocating to California, she co-founded the production company Axis/Gears, where she developed, wrote and co-produced programs for the Discovery Channel, including two programs that won Emmy, National Humanitarian & Genesis Awards (“Kids & Animals – the healing partnership” & “Reigning Cats”). After joining her talents to BroadcastHealth.com as Executive Director of Production, she established the new media division, building the departmental infrastructure and proceeding to direct the production and marketing of original consumer-oriented streaming video for the Internet, radio and television. She has worked independently as a writer/producer on the PBS series Health Quest and Ethical Business Marketplace, as well as numerous other commercial and educational media productions for television and social media.
In 2004, Laurel founded L A N D Marketing & Media and associated her firm with Barbara Baccei of Baccei Marketing. As a full-service marketing communications consultant, her work for various entrepreneurial, non-profit and established clients has resulted in greater brand unity, comprehensive media messaging and success across various markets. She has identified her role as both marketing maven and Executive Producer – a tandem of talents her clients inevitably benefit from in an increasingly social media market.
She takes pride and pleasure in facing the challenges of growth management and providing powerful leadership to internal teams and diverse stakeholders. Personally, she likens her professional career to her private career in long-distance running, stressing the values of goal clarity, perseverance and satisfaction in a job well done.